Whatever your particular web-based operation is, whether it’s just a business informational site or indeed if you’re operating a full-scale online business (and everything in between), at some or other point in time you have to pay attention to Search Engine Optimisation (SEO). After all, your competitors are doing it and you best believe they’re spending quite a bit of money to rank higher than you on the popular search engines.
Organic traffic is indeed the best traffic you can ever get, but the game has changed now and it’s about more than just building a couple of backlinks and filling in clever meta tags. In order to realise any sort of success with SEO, you pretty much have to rope in the services of an SEO company because it is that much of a full time job. The SEO scene changes so dynamically that trying to keep up with the technicalities yourself will inevitably steal a lot of time and focus away from your core business, but if you already make use of the services of an SEO company, there are some signs you need to look out for which would indicate to you that it’s just not working out.
You’re Not Getting Results
Granted, SEO results can never be guaranteed and SEO companies can only do so much to try and get your website indexed higher up on the search engine results rankings. However, if you’re paying a lot of money and results aren’t forthcoming, it may be time to switch up your SEO companies. It can be tricky to make the final decision of when to make the change because the effects of an SEO campaign can naturally take a while to kick-in, but you should discuss timeframes with your SEO company as to when you can expect certain milestone and results. If they’re not forthcoming by then, it could be time for a change.
The SEO Company Doesn’t Update You
A legit SEO company should firstly set a mandate with you regarding exactly how and when they’re going to deliver updates. Secondly, they need to stick to that mandate and if they don’t then some warning lights should be flashing.
Really good SEO companies will even go the extra mile and update you about the changes in the SEO trends so that you also gain a better understanding of the process, such as Google’s latest algorithmic tweaks to their ranking system.