There are several simple things you can do, right now, that will boost the traffic to your website via your blog. This is the first step in generating more business, and a great way to engage with new and existing customers.
Here are a few tips on how to get the most from your online writing skills.
Take your time
We all know how important quality content is. Google has really got up to speed on sifting the good from the not-so-good. Long-form writing is rewarded, provided that it meets the search engine’s increasingly high expectations but also shows the people who read it how dedicated you are to your craft.
Do your keyword research, plan your blog and create something original, engaging and of interest to your audience. Don’t forget to add a good title and put the work in to perfect your piece.
Don’t be put off by how much competition there is out there. There may be a staggering number of blogs being published every day, but only one blog will say exactly what you want it to say – yours.
Pen your personality
Essentially, you’re writing for your audience, but that doesn’t mean you can’t write in a distinct tone of voice. Everyone has their own, unique writing style – and, while yours might not be perfect for your industry, it doesn’t mean you can’t adapt it.
Your keyword research and planning will identify what needs to be written, but it’s up to you to sprinkle your blog with the words that make your writing stand out.
Starting with your catchy, purposeful headline, write with the simple strategy of getting the next sentence read. The aim is that, from your title to your sign-off and call-to-action, your blog will flow smoothly and engagingly as you decipher where and when to add additional impact with your own creativity.
Visualize and optimize
Capture key events and stories within your writing by adding relevant images or videos. Essential to ensure engagement with your brand, visual cues help people to more effectively retrieve and remember information. Humans can certainly be inspiring writers, and no doubt you are – but, by design, we are all visually orientated creatures.
Also, make sure you optimize your post with subheadings, add relevant internal or external links to your copy, and ask other site owners to link back to your blog. Google does regularly change what it looks for in SEO, but doing this will nevertheless make your pages more striking and your copy appear more readable – especially to mobile viewers.
Keep up to date with trends
It’s essential for you to keep an eye on what’s going on – whether it’s the latest SEO algorithms, new keywords or phrases, or what your target customers or clients are doing. Writing blogs can be a wonderfully immersive experience, but if they’re not being read or not relevant, they only exist for one person – you.
To ensure that your website keeps getting the traffic you want it to, consider investing some of your time in utilizing digital marketing services. An expert will be able to look at your current digital presence and help you to drive your latest blog post directly to the audience you desire to reach.